June 11, 2025

How focusing on the Winnable Addressable Market can optimize the effectiveness of branding and marketing investments

February 17, 2025

Kevin Bethune shares his thoughts about the role of design, the importance of diversity and being a Black designer in corporate America.

February 6, 2025

Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.

January 31, 2025

Kyle Krajewski joins Solid Branding as Director of Brand Growth, bringing with him a sincere passion for results.

January 14, 2025

At Solid, we’re not concerned that AI will replace the value of actual human experience or the smarts and creativity that we bring to our work.

December 3, 2024

The value of branding for startups should not be overlooked – even when companies adjust to market dynamics as they grow.

January 5, 2024

Let us introduce you to the brand strategy framework that becomes the foundation for successful brand building.

January 4, 2024

Take a look at the many branding and rebranding projects we delivered over the last 12 months.

September 22, 2023

Alfredo Muccino shares how being in Silicon Valley at precisely the right moment in history shaped his career.

May 15, 2023

Not every brand refresh delivers the results you wanted. Here are the most important steps to ensure success.

March 3, 2023

How we helped Parmigiano Reggiano address the significant challenges it was facing in the US Market.

February 17, 2023

The renowned Chief Creative Officer of PepsiCo shares insights from his new book with Silicon Valley.

February 17, 2023

How our rebrand is helping Bookkeep become the next big thing in the accounting industry.

February 16, 2023

During M&A activities, a rebrand can help PE firms create substantial value for their portfolio companies.

April 20, 2020

Ted Holladay, our Strategic Partner / Director of Brand Design knows how to take branding to a higher level.

April 17, 2020

Take a peek behind the scenes at how Solid gave this fast growing services company a complete brand refresh.

April 13, 2020

Solid Branding has been working closely with the team at San Jose Jazz to deliver an improved website experience.

March 16, 2020

The CEO of ClickMail is our latest Strategic Partner, enabling us to deliver email marketing at a new level.

March 11, 2020

We’re pleased to be working on a campaign to build awareness and preference for the Parmigiano Reggiano brand.

February 11, 2020

Solid founder, Alfredo Muccino is accepted as a member of the prestigious Forbes Business Council of New York.

April 2, 2019

The former CMO of Nokia Technologies joins Solid as a Strategic Partner and Director of Brand & Marketing Strategy.

March 26, 2019

Solid Branding wins more ADDY Awards in the branding categories than any other agency in Silicon Valley.

February 11, 2019

By combining our services with those of Consort Partners, we can move your brand forward like never before.

January 29, 2019

We’re very proud, and humbled, that the Wave AI System received a coveted GOOD DESIGN award for product design.

January 24, 2019

The work Solid delivered for McAfee is recognized as one of the best branding projects in North America.

January 9, 2019

Kathy Johnson now leads our Public Relations practice. Read about her career and her many accomplishments.

December 20, 2018

A logo that can stand the test of time is not easy to design. Here are a few of our favorites from recent years.

May 26, 2016

Alfredo Muccino spoke at TEDx Patagonia about the need to be good, not just look good. Check out what he had to say.

April 25, 2016

As part of the jury for REBRAND 100 Awards, Alfredo Muccino helped select the best rebranding of the year.

April 1, 2016

Alfredo Muccino partners with David Carson to reimagine the iconic logo created by legendary creative director, Milton Glaser.

January 5, 2016

Alfredo Muccino, the co-founder of Liquid Agency launches a new generation brand agency and calls it Solid Branding.