The Transform Awards
RECOGNIZING THE BEST REBRANDS IN NORTH AMERICA
The Transform Awards North America is an important awards competition designed to recognize the best corporate an product brand development, as well as rebranding programs being done in North America. With categories that focus on strategy, content and design, The Transform Awards creates an opportunity for organizations, agencies and consultancies to benchmark their work and processes, and share best practices for reputational change.
THE MCAFEE REBRAND IS A WINNER
The McAfee rebrand receives an award for brand identity
All of us at Solid Branding were very excited that our work for McAfee was selected as the winner of the Bronze Award for Best Brand Identity in 2017. The McAfee rebrand won in the Technology, Media and Telecommunications sector. “We worked very closely and collaboratively with the brand team at McAfee to deliver a comprehensive global rebranding program. It is an honor to be recognized as one of the best examples of rebranding work in North America. We are proud of this award and would like to thank the McAfee Brand Team as well as the McAfee Executive Team for their trust and support.” said Alfredo Muccino, the Founder and Executive Creative Director of Solid Branding.
Pictured above are (L-R) Becca Wright and Alfredo Muccino from Solid Branding, Wilkin Ho from McAfee and Matt Olivotti from Solid Branding.
REBRANDING A CYBERSECURITY PIONEER
The McAfee brand is one of the iconic brands in technology
Redesigning the brand identity for McAfee was a daunting task. “Literally hundreds of millions of people across the globe consider McAfee a symbol of protection and security” said Lawrence Orleck, the Senior Brand Creative Director / Strategic Partner who inspired the global team working on the assignment. After Intel acquired McAfee, the company’s name changed to Intel Security and the logo still featured the old McAfee shield – which scored very high in unaided awareness. So, working alongside McAfee’s Brand Team, Solid decided it was best not to invent a new approach, but instead re-imagine the shield in a fresh and contemporary way. According to Mr. Orleck, “This new logo has been serving McAfee well as the company grows. As of now, McAfee protects well over 450 million people worldwide and almost 85 million corporate endpoints.”
SOLID DELIVERS STRATEGY AND CREATIVE
We were responsible for McAfee’s entire rebranding program
As the lead agency for all of McAfee’s rebranding initiatives, Solid’s objective was to re-energize employees, customers and partners worldwide. To start, we crafted the company’s new positioning strategy, developed a brand manifesto, and produced a brand anthem video designed to reach internal as well as external audiences. Next, we delivered a comprehensive branding program that included a new brand identity system and visual style, as well as the design and development of the website, packaging systems, corporate interiors, marketing materials, and much, much more. We even produced the company’s first TV, radio and online advertising campaign!
