Solid teams up with Consort Partners
A PARTNERSHIP THAT MEANS GREAT NEWS FOR OUR CLIENTS
The Solid Strategic Partner Network has been created to offer services that complement our own thanks to a growing number of people and companies who are recognized experts in their respective fields. Working together as partners we deliver comprehensive solutions integrated across multiple channels in ways that are not common with most traditional agencies. Our partnership with Consort Partners, for example, gives our clients access to Kathy Johnson – a highly regarded PR and positioning strategist and her team of senior PR professionals, journalists and entrepreneurs. Based in Silicon Valley with outposts in Austin and London, Consort Partners has worked with established tech brands as well as smaller companies introducing disruptive technologies and business models. This partnership enables us to work on PR and branding efforts in ways that are more agile and collaborative than what you get from agencies that operate in silos. Our ultimate goal is to provide our clients with best-in-class solutions that increase awareness, establish differentiation and create preference for their brands.
MEET KATHY JOHNSON
Our Strategic Partner / Director of PR Strategy has built quite an impressive career
In 2004 Kathy Johnson co-founded Blinkx, the world’s first video search engine. Her evangelism of disruptive mobile and search technologies garnered global media attention including appearances in international TV, newspapers, online media, radio, and business and lifestyle magazines. In 2006 she co-founded Consort Partners, now a leading technology PR firm with clients such as King.com (Candy Crush Saga), Pinterest, Sprint, FreedomPop, and Dictionary.com, among others. Kathy was voted “2004 Agenda Setter” by silicon.com alongside Steve Jobs, Meg Whitman, and Chinese Premier Hu Jintao. She was also a Finalist for the Stevie Awards for the Women in Business Lifetime Achievement Award 2008.
TOGETHER IS BETTER
By combining our services we can provide our clients with better branding solutions
Consort Partners is comprised of seasoned entrepreneurs, journalists, marketers and PR professionals, and provides public relations, social media, marketing and corporate advisory services to help companies achieve their strategic objectives. The combined skills, experience and resources of Solid Branding and Consort Partners enable us to substantially expand the solutions we can provide to our clients, and help them successfully address a variety of brand challenges, including:
BRAND LAUNCH PROGRAMS
Develop corporate as well as products/service brands.
•
REBRAND PROGRAMS
Update/refresh existing brands due to M&A activities or changes in business focus.
•
POSITIONING PLATFORMS
Craft positioning strategies designed to establish positive differentiation, leading to brand preference.
•
BRAND STORYTELLING
Write compelling and engaging brand stories based on sustainable strategic foundations.
•
BRAND MARKETING CAMPAIGNS
Produce integrated branding campaigns designed to deliver results.
•
MEDIA AND INVESTOR RELATIONS
Create newsworthy content designed to influence the media and investor communities.
Most importantly, the two firms know how to work side-by side, leverage each other’s strengths, and offer clients a seamless and reliable experience. To learn more, please drop us a note. We’ll be happy to tell you a bit more about how we can move your brand forward…together.
