Who we are
Started by Alfredo Muccino, a creative director and brand strategist with a reputation for award-winning work, Solid is a next generation agency delivering brand strategy, brand design and brand marketing solutions. Our agile agency model is built on an extensive network of highly talented strategic and creative professionals who work collaboratively with clients worldwide to meet their business objectives.
What we do
We help companies launch new brands, revitalize existing brands, and manage transitions due to mergers, acquisitions and divestitures. We deliver strategic branding initiatives that include naming, logos, packaging, websites, videos, environmental and event design, product design, advertising, and much more. Ultimately, we aim to build awareness, differentiation and preference for our client’s brands.
Our services
BRAND
STRATEGY
Brand Insights
Brand Positioning
Brand Platform
Brand Architecture
Brand Messaging
Brand Manifesto
BRAND
DESIGN
Naming
Logos & Wordmarks
Brand Guidelines
Environmental Design
Industrial Design
Packaging Systems
Retail Design
BRAND
MARKETING
Web Experiences
Digital Marketing
Motion Graphics
POP / Retail Marketing
Experiential Marketing
Advertising Campaigns
Tradeshows & Events
Featured work
ESPERANTO
A Silicon Valley AI pioneer gets a brand as elegant as their technology.
BOOKKEEP
Accounting automation gets a smarter brand.
FIVE LAKES
We started with a new website then took their brand to the next level.
MCAFEE
Rebranding a pioneer in cybersecurity.
THE PROVIDENT BANK
This 100+ year old bank is now future ready!
MCAFEE WEB
The new McAfee website was voted best B2B website in Silicon Valley.
Recent articles
April 20, 2020
This cannabis brand gets high marks for great design.
Ted Holladay, our Strategic Partner / Director of Brand Design knows how to take branding to a higher level.
Read more
April 17, 2020
How Five Lakes got an award-winning brand make over.
Take a peek behind the scenes at how Solid gave this fast growing services company a complete brand refresh.
Read more
April 13, 2020
San Jose Jazz will soon have a new website.
Solid Branding has been working closely with the team at San Jose Jazz to deliver an improved website experience.
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Alfredo Muccino
speaks at TEDx
Alfredo Muccino speaks at TEDx
The government of Chile invited Alfredo Muccino to travel to Santiago for Chile’s very first Conference on Entrepreneurship and Innovation. There, Alfredo had the opportunity to deliver a talk at TEDxPatagonia and participate in a private meeting with the President of the Republic to discuss how Silicon Valley innovation could transform the country of Chile.
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Let's connect
We’d love to hear from you. Please send us an email and we’ll ping you right back.