Slide One

Meet the new McAfee

Over 450 million people trust McAfee to protect what matters most.
McAfee trusted us with their rebrand.

Slide Two

Better insights

Nectar Financial is reimagining wealth management with AI.
We helped reimagine their brand.

Slide Three

The heroes of AI

The Wave Computing rebrand celebrates
the data scientists shaping our future.

Slide Four

Mission accomplished!

We delivered a new identity for this fast growing
cloud services company, at rocket speed.

Slide Five

Simply smarter

People are pumped about Bookeep’s
smarter accounting automation platform

Slide Six

Engineered AI elegance

The new Esperanto brand is as elegant
as their advanced AI chips.

Who we are

Started by Alfredo Muccino, a creative director and brand strategist with a reputation for award-winning work, Solid is a next generation agency delivering brand strategy, brand design and brand marketing solutions. Our agile agency model is built on an extensive network of highly talented strategic and creative professionals who work collaboratively with clients worldwide to meet their business objectives.

What we do

We help companies launch new brands, revitalize existing brands, and manage transitions due to mergers, acquisitions and divestitures. We deliver strategic branding initiatives that include naming, logos, packaging, websites, videos, environmental and event design, product design, advertising, and much more. Ultimately, we aim to build awareness, differentiation and preference for our client’s brands.

Our services​


Brand Insights
Brand Positioning
Brand Platform
Brand Architecture
Brand Messaging
Brand Manifesto


Logos & Wordmarks
Brand Guidelines
Environmental Design
Industrial Design
Packaging Systems
Retail Design


Web Experiences
Digital Marketing
Motion Graphics
POP / Retail Marketing
Experiential Marketing
Advertising Campaigns
Tradeshows & Events

Recent articles​

I got to build brands  at the epicenter of innovation

I got to build brands at the epicenter of innovation

Alfredo Muccino shares how being in Silicon Valley at precisely the right moment in history shaped his career.

Read more
A 12 step program for successful brand revitalization

A 12 step program for successful brand revitalization

Not every brand refresh delivers the results you wanted. Here are the most important steps to ensure success.

Read more
Crafting a new strategy for a 1,000 year old brand

Crafting a new strategy for a 1,000 year old brand

How we helped Parmigiano Reggiano address the significant challenges it was facing in the US Market.

Read more

Alfredo Muccino
speaks at TEDx

Alfredo Muccino speaks at TEDx

The government of Chile invited Alfredo Muccino to travel to Santiago for Chile’s very first Conference on Entrepreneurship and Innovation. There, Alfredo had the opportunity to deliver a talk at TEDxPatagonia and participate in a private meeting with the President of the Republic to discuss how Silicon Valley innovation could transform the country of Chile.

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Let's connect​

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