-
Meet the new McAfee
Over 450 million people trust McAfee to protect what matters most.
McAfee trusted us with their rebrand.
-
Better insights
Nectar Financial is reimagining wealth management with AI.
We helped reimagine their brand.
-
The heroes of AIThe heroes
of AIThe Wave Computing rebrand celebrates
the data scientists shaping our future.
-
Mission accomplished!
We delivered a new identity for this fast growing
cloud services company, in record time.
Who we are
Started by Alfredo Muccino, a creative director and brand strategist with
a reputation for award-winning work, Solid is a next generation agency
delivering brand strategy, brand design and brand marketing solutions.
Our agile agency model is built on an extensive network of highly talented
strategic and creative professionals who work collaboratively with clients
worldwide to meet their business objectives.
What we do
We help companies launch new brands, revitalize existing brands,
and manage transitions due to mergers, acquisitions and divestitures.
We deliver strategic branding initiatives that include naming, logos,
packaging, websites, videos, environmental and event design, product
design, advertising, and much more. Ultimately, we aim to build awareness,
differentiation and preference for our client’s brands.
Our services
BRAND
STRATEGY
Brand Insights
Brand Positioning
Brand Platform
Brand Architecture
Brand Messaging
Brand Manifesto
BRAND
DESIGN
Naming
Logos & Wordmarks
Visual Style
Voice & Tone
Brand Guidelines
Environmental Design
Industrial Design
Product & App Design
Packaging Systems
Retail Design
BRAND
MARKETING
Web Experiences
Digital Marketing
Video Production
Motion Graphics
Marketing Collateral
POP / Retail Marketing
Experiential Marketing
Advertising Campaigns
Social Media
Public Relations
Tradeshows & Events
Featured work
Recent articles
March 11, 2020
Solid to promote Parmigiano Reggiano.
We’re pleased to be working on a campaign to build awareness and preference for the Parmigiano Reggiano brand.
February 11, 2020
Alfredo joins Forbes Business Council.
Solid founder, Alfredo Muccino is accepted as a member of the prestigious Forbes Business Council of New York.
April 2, 2019
Meet the amazing Rob Le Bras-Brown.
The former CMO of Nokia Technologies joins Solid as a Strategic Partner and Director of Brand & Marketing Strategy.
TEDx Patagonia
The government of Chile invited Alfredo Muccino and his friend and former colleague Marty Neumeier, the author of The Brand Gap and ZAG, to travel to Santiago for Chile’s very first Conference on Entrepreneurship and Innovation. Marty and Alfredo had the opportunity to deliver two talks at TEDxPatagonia and they had a special meeting with the President of the Republic to discuss how Silicon Valley innovation could transform the country of Chile.
Stay updated
Sign up to receive occasional updates about Solid, and helpful articles about branding and marketing.
Let's connect
We’d love to hear from you. Please send us an email and we’ll ping you right back.