Who we are

Started by Alfredo Muccino, a creative director and brand strategist with
a reputation for award-winning work, Solid is a next generation agency
delivering brand strategy, brand design and brand marketing solutions.
Our agile agency model is built on an extensive network of highly talented
strategic and creative professionals who work collaboratively with clients
worldwide to meet their business objectives.

What we do

We help companies launch new brands, revitalize existing brands,
and manage transitions due to mergers, acquisitions and divestitures.
We deliver strategic branding initiatives that include naming, logos,
packaging, websites, videos, environmental and event design, product
design, advertising, and much more. Ultimately, we aim to build awareness,
differentiation and preference for our client’s brands.

Our services


Brand Insights
Brand Positioning
Brand Platform
Brand Architecture
Brand Messaging
Brand Manifesto


Logos & Wordmarks
Visual Style
Voice & Tone
Brand Guidelines
Environmental Design
Industrial Design
Product & App Design
Packaging Systems
Retail Design


Web Experiences
Digital Marketing
Video Production
Motion Graphics
Marketing Collateral
POP / Retail Marketing
Experiential Marketing
Advertising Campaigns
Social Media
Public Relations
Tradeshows & Events

Recent articles

A great cannabis brand looks like this.

A great cannabis brand looks like this.

Ted Holladay, our Strategic Partner / Director of Brand Design takes cannabis branding to a much higher level.

Read more.

How Five Lakes got a better brand.

How Five Lakes got a better brand.

Take a peek behind the scenes at how Solid gave this fast growing services company a complete brand make over.

Read more.

SJZ will soon have  a new website.

SJZ will soon have a new website.

Solid Branding has been working closely with San Jose Jazz to deliver a radically improved site experience.

Read more.

See All

TEDx Patagonia

The government of Chile invited Alfredo Muccino and his friend and former colleague Marty Neumeier, the author of The Brand Gap and ZAG, to travel to Santiago for Chile’s very first Conference on Entrepreneurship and Innovation. Marty and Alfredo had the opportunity to deliver two talks at TEDxPatagonia and they had a special meeting with the President of the Republic to discuss how Silicon Valley innovation could transform the country of Chile.

Watch Alfredo’s TEDx Talk

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Let's connect

We’d love to hear from you. Please send us an email and we’ll ping you right back.