





Meet the new McAfee
Over 450 million people trust McAfee to protect what matters most.
McAfee trusted us with their rebrand.
Better insights
Nectar Financial is reimagining wealth management with AI.
We helped reimagine their brand.
The heroes of AI
The Wave Computing rebrand celebrates
the data scientists shaping our future.
Mission accomplished!
We delivered a new identity for this fast growing
cloud services company, at rocket speed.
Who we are
What we do
Our services

BRAND
STRATEGY
Brand Insights
Brand Positioning
Brand Platform
Brand Architecture
Brand Messaging
Brand Manifesto

BRAND
DESIGN
Naming
Logos & Wordmarks
Brand Guidelines
Environmental Design
Industrial Design
Packaging Systems
Retail Design

BRAND
MARKETING
Web Experiences
Digital Marketing
Motion Graphics
POP / Retail Marketing
Experiential Marketing
Advertising Campaigns
Tradeshows & Events
Featured work

QURRENT
Launching the brand for an AI startup from Silicon Valley

HOLLYWOOD PALLADIUM
Restoring the brand of a legendary Hollywood music venue.

THE BLUE ROOM
A cocktail bar where patrons conduct their monkey business in style.

HARBOR COUNTRY
A brand that celebrates the magical Lake Michigan Sunset Coast.

VALRAVN CAPITAL
Valravn capital is ready to take off with its new brand identity.

ESPERANTO
A Silicon Valley AI pioneer gets a brand as elegant as their technology.
Recent articles
Rebrands create real value for Private Equity firms
Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.
Read moreMeet Kyle, our newest Strategic Partner.
Kyle Krajewski joins Solid Branding as Director of Brand Growth, bringing with him a sincere passion for results.
Read moreAI helps us deliver branding more efficiently than ever
At Solid, we’re not concerned that AI will replace the value of actual human experience or the smarts and creativity that we bring to our work.
Read more
Alfredo Muccino
speaks at TEDx
Alfredo Muccino speaks at TEDx
The government of Chile invited Alfredo Muccino to travel to Santiago for Chile’s very first Conference on Entrepreneurship and Innovation. There, Alfredo had the opportunity to deliver a talk at TEDxPatagonia and participate in a private meeting with the President of the Republic to discuss how Silicon Valley innovation could transform the country of Chile.
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