Slide One

Meet the new McAfee

Over 450 million people trust McAfee to protect what matters most.
McAfee trusted us with their rebrand.

Slide Two

Better insights

Nectar Financial is reimagining wealth management with AI.
We helped reimagine their brand.

Slide Three

The heroes of AI

The Wave Computing rebrand celebrates
the data scientists shaping our future.

Slide Four

Mission accomplished!

We delivered a new identity for this fast growing
cloud services company, at rocket speed.

Slide Five

Simply smarter

People are pumped about Bookeep’s
smarter accounting automation platform

Slide Six

Engineered AI elegance

The new Esperanto brand is as elegant
as their advanced AI chips.

Who we are

Started by Alfredo Muccino, a creative director and brand strategist with a reputation for award-winning work, Solid is a next generation agency delivering brand strategy, brand design and brand marketing solutions. Our agile agency model is built on an extensive network of highly talented strategic and creative professionals who work collaboratively with clients worldwide to meet their business objectives.

What we do

We help companies launch new brands, revitalize existing brands, and manage transitions due to mergers, acquisitions and divestitures. We deliver strategic branding initiatives that include naming, logos, packaging, websites, videos, environmental and event design, product design, advertising, and much more. Ultimately, we aim to build awareness, differentiation and preference for our client’s brands.

Our services

BRAND
STRATEGY

Brand Insights
Brand Positioning
Brand Platform
Brand Architecture
Brand Messaging
Brand Manifesto

BRAND
DESIGN

Naming
Logos & Wordmarks
Brand Guidelines
Environmental Design
Industrial Design
Packaging Systems
Retail Design

BRAND
MARKETING

Web Experiences
Digital Marketing
Motion Graphics
POP / Retail Marketing
Experiential Marketing
Advertising Campaigns
Tradeshows & Events

Featured work

THE BLUE ROOM

A cocktail bar where patrons conduct their monkey business in style.

HARBOR COUNTRY

A brand that celebrates the magical Lake Michigan Sunset Coast.

VALRAVN CAPITAL

Valravn capital is ready to take off with its new brand identity.

ESPERANTO

A Silicon Valley AI pioneer gets a brand as elegant as their technology.

BOOKKEEP

Accounting automation gets a smarter brand.

FIVE LAKES

We started with a new website then took their brand to the next level.

Alfredo Muccino speaks at TEDx

The government of Chile invited Alfredo Muccino to travel to Santiago for Chile’s very first Conference on Entrepreneurship and Innovation. There, Alfredo had the opportunity to deliver a talk at TEDxPatagonia and participate in a private meeting with the President of the Republic to discuss how Silicon Valley innovation could transform the country of Chile.

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