Meet the new McAfee
Over 450 million people trust McAfee to protect what matters most.
McAfee trusted us with their rebrand.
Nectar Financial is reimagining wealth management with AI.
We helped reimagine their brand.
The heroes of AI
The Wave Computing rebrand celebrates
the data scientists shaping our future.
We delivered a new identity for this fast growing
cloud services company, at rocket speed.
People are pumped about Bookeep’s
smarter accounting automation platform
Engineered AI elegance
The new Esperanto brand is as elegant
as their advanced AI chips.
Who we are
Started by Alfredo Muccino, a creative director and brand strategist with a reputation for award-winning work, Solid is a next generation agency delivering brand strategy, brand design and brand marketing solutions. Our agile agency model is built on an extensive network of highly talented strategic and creative professionals who work collaboratively with clients worldwide to meet their business objectives.
What we do
We help companies launch new brands, revitalize existing brands, and manage transitions due to mergers, acquisitions and divestitures. We deliver strategic branding initiatives that include naming, logos, packaging, websites, videos, environmental and event design, product design, advertising, and much more. Ultimately, we aim to build awareness, differentiation and preference for our client’s brands.
Logos & Wordmarks
POP / Retail Marketing
Tradeshows & Events
I got to build brands at the epicenter of innovation
Alfredo Muccino shares how being in Silicon Valley at precisely the right moment in history shaped his career.Read more
A 12 step program for successful brand revitalization
Not every brand refresh delivers the results you wanted. Here are the most important steps to ensure success.Read more
Crafting a new strategy for a 1,000 year old brand
How we helped Parmigiano Reggiano address the significant challenges it was facing in the US Market.Read more
speaks at TEDx
Alfredo Muccino speaks at TEDx
The government of Chile invited Alfredo Muccino to travel to Santiago for Chile’s very first Conference on Entrepreneurship and Innovation. There, Alfredo had the opportunity to deliver a talk at TEDxPatagonia and participate in a private meeting with the President of the Republic to discuss how Silicon Valley innovation could transform the country of Chile.
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