The Rebrand 100 Awards.

As part of the jury for REBRAND 100 Awards, Alfredo Muccino helped select the best rebranding of the year.

The best rebrands of the year?


Alfredo Muccino, the Founder / Executive Creative Director of Solid Branding was asked to be one of the judges of the REBRAND100 Awards – the most respected global award competition for brands that have undergone substantial improvements through a brand redesign and repositioning process. Alfredo joined a panel of international business, marketing and design executives who evaluated the entries and selected the winners.

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Great examples of beautiful, strategic and effective branding.

Rebrands look easy, but are far from it. It’s no small feat to navigate the delicate balance between the strengths of existing brand attributes and loyal customers with the demands our dynamic, nano-attention-span world dictates. The brands that were ultimately selected through this competition were evaluated on the basis of the strategic impact of the work considering the business conditions for the rebrand, the audience segment they needed to influence, as well as the design executions.

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The judges represented a diversity of cultures and backgrounds

The 2016 jury for the REBRAND 100 Global Awards included Business Leaders, Brand Strategists, Designers, and Educators from all around the globe. Alfredo was quite honored to be in such good company.

From top left to right, the judges were:

Labaika Ashiru, EMEA Brand Strategy & Design, Kimberly-Clark, UK – EMEA
Maya Karanouh, CEO/Co-Founder, TAGbrands, Lebanon
Jonni Kuutsa, Partner, Managing Director and Chief Designer, Porkka & Kuutsa Oy, Finland
Paul Lechleiter, Chief Creative Officer, FRCH, USA
Chizor Malize, Managing Partner and Chief Executive Officer, Brandzone Consulting LLC, Nigeria
Kristin Volk, Executive Vice President, Chief Planning Officer, Saatchi & Saatchi Wellness, USA
Jacqueline Thng, Partner, Prophet, Hong Kong
Kelvin Taylor, Projects Director and Associate, Diadem, Australia
Berenice Ring, Professor + Coordinator of MBA Courses, FGV- Fundação Getúlio Vargas, Brazil
Alfredo Muccino, Founder / Executive Creative Director, Solid Branding, USA

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