Our favorite branding projects of 2023


Our favorite branding projects of 2023


The transition between one year and the next is a time when we get excited about all of the possibilities ahead of us. It is also a time  to reflect on what we accomplished over the last 12 months. In 2023 we had the opportunity to launch or rebrand a wide range of companies, in many diverse industries, including banking, wellness, hospitality, entertainment, politics and more. We’re grateful for the chance to work alongside so many wonderful clients on such a great variety of projects. Below we’ve compiled a snapshot of a few of our favorite projects from 2023.



Nestled on the shores of Lake Michigan’s fabled Sunset Coast, Harbor Country consists of eight charming townships with a reputation as a great weekend destination. This beautiful stretch of coastline features pristine sandy beaches and offers a multitude of outdoor activities, as well as great dining and shopping experiences. When we were asked to create a new logo to represent Harbor Country, we delivered an icon inspired by the area’s magical sunsets.



Based in San Juan, Puerto Rico, Sanas is a wellness business that offers classes, experiences and treatments based on the five elements of nature: Earth, Fire, Water, Air and Space. Sanas helps individuals feel grounded, balanced, and rejuvenated through immersive yoga, bodywork and breathwork, as well as snorkeling and scuba diving. Solid was tasked with developing the name and brand identity which was inpired by the interaction between humans and nature.


Live Nation, the world’s largest live music company, started operating the world famous Hollywood Palladium in 2007. When the company began a major restoration to bring the legendary music hall up to date Solid Branding was asked to explore a brand identity refresh. In response, we designed a new logo informed by the Palladium’s sign that still adorns the building’s art moderne façade.


Banque Populaire, originally known as Banque Centrale Populaire, is a Morocco-based bank providing a wide variety of financial products and services to families and businesses worldwide, and is known for its commitment to delivering innovative financial solutions for its customers. Although the brand identity was updated only a few years back, the new executive team thought that the design felt dated, and wanted to explore modernizing the logo further. Solid crafted an updated version, providing Banque Populaire with a more sophisticated and contemporary identity, while honoring the legacy of the existing logo.



Overlooking an idyllic Tuscan valley, the Castello di Porciano is a luxury resort recently purchased by an American family who is lovingly renovating the property with great respect for its storied past while offering its guests the best modern amenities. Dating back to the 10th century, the resort includes a restaurant and cottages, and is a sought after destination for weddings and celebrations. We developed a new and elegant logo based on an ancient family crest featuring a lion, thus connecting the past with the present.



Goose is an innovative energy solution with zero fossil fuels or emissions. Defined as a Mobile Hydro Kinetic Platform, Goose is essentially a barge that can be placed on waterways, rivers, lakes, or in the ocean and can supply power and water to locations around the planet where infrastructure needs are not met by traditional systems. Each Goose platform can generate enough electricity to power approx. 30,000 homes while also producing approx. 300,000 gallons of potable water a day. The brand identity leverages the infinity loop symbol to represent their breakthrough Infinite Sustainable Energy technology.


For over three decades, the most innovative technology companies in Silicon Valley have trusted Creative Strategies for data-driven insights and savvy business advice to help them navigate the challenges and the opportunities in the rapidly changing technology marketplace. We have had the pleasure of working side by side with the brilliant minds at Creative Strategies for many years, so it was an honor to be trusted with updating their brand to reflect the company’s growth and its expanded set of services and offerings.

Logo of the Italian American Democrats by Alfredo Muccino, Solid Branding

Italian american democrats

In 1993, at the request of the Democratic National Committee, Italian American leaders in the Clinton-Gore campaign founded the Italian American Democratic Leadership Council to serve as the national voice of Italian Americans in the Democratic Party. As part of a substantial brand update 30 years later, Solid simplified the name to the shorter Italian American Democrats and crafted a new brand identity to reflect the growth and stature of the organization.

coaster design featuring icon for The Blue Room by Alfredo Muccino, Solid Branding


The Firehouse Restaurant in Chicago is one of the most popular dining destinations in the Windy City. When you are there, follow the sound of jazz notes and soft laughter coming from the basement and you will discover the Blue Room, a wonderful subterranean drinking den where a smart crowd comes to sip craft cocktails and enjoying lively tunes. The blue velvet curtains and plush furniture are a nod to the secret cocktail dens of the prohibition era. On the walls you will see mischievous monkey lamps that seem to invite patrons to partake in some monkey business of their own. Inspired by this quirky detail, the monkey sipping a cocktail became the centerpiece for the Blue Room brand identity.

Tote bag design featuring Valravn logo by Alfredo Muccino, Solid Branding


Valravn Capital is an alternative investment boutique focused on primary fundraising, secondary offerings, and other capital market transactions in infrastructure, real estate, private equity, and quantitative hedge funds. In Danish folklore Valravn was the name of a powerful mythological raven. The logo we designed for this growing company is a stylized interpretation of the letter “V”, representing a bird in flight. The icon suggests that Valravn Capital offers great visibility and perspectives for alternative investment opportunities.

logo design for hospice company by Alfredo Muccino, Solid Branding


The word “hospice” might trigger the idea of giving up on life, however the real goal is to give people facing inevitable death the best possible emotional, physical and spiritual comfort, at a time when they need it most. Hospice Hints helps families navigate the stressful complexities of hospice, offering clear, tangible and supportive advice from a licensed social worker with years of experience. The logo combines the shape of a heart, symbolizing love and compassion, with a checkmark, representing the notion of being prepared, informed and supported.

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We help companies launch new brands, revitalize existing brands, and manage transitions due to mergers, acquisitions and divestitures. We deliver strategic branding initiatives that include naming, logos, packaging, websites, videos, environmental and event design, product design, advertising, and much more. Ultimately, we aim to build awareness, differentiation and preference for our client’s brands – which will translate into significant value creation.

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