With a background that includes psychology as well as technology, Federico helps us deliver outstanding digital brand experiences for a wide variety of clients. Born in Northern Italy, Federico started programming at an early age and immediately fell in love with coding, but as he grew up he became interested in a broad number of other subjects, and eventually earned a degree in psychology from the University of Turin, one of the oldest and most prestigious universities in Italy. After graduation he started his professional career working for a boutique marketing firm in Italy were he was responsible for delivering analytics and digital media strategy consulting services to a wide variety of companies – which enabled him to leverage both his love of programming as well as his education in psychology In 2007 he moved to the United States seeking to continue growing his career, and landed a job at Disney, and later worked at Lucasfilm – companies where he gained invaluable experience in digital marketing. In 2011, Federico and his wife, Danielle started Ponte Collaborative, an agency that works primarily with Italian food and beverage companies wanting to expand their business in the US. Ponte and Solid Branding started working collaboratively on digital initiatives for a number of clients, including Parmigiano Reggiano, Urbani Truffles, and others. The success of these engagements led Federico to become part of the Solid Strategic Partner Network where he contributes his expertise on the delivery of websites, email campaigns, digital advertising programs, and much more.