Follow the sound of jazz notes and soft laughter coming from the basement of the Firehouse Restaurant in Chicago, and you will discover the Blue Room, a wonderful subterranean drinking den where a smart crowd comes to sip craft cocktails while enjoying lively tunes. The blue velvet curtains and plush furniture are a nod to the secret cocktail dens of the prohibition era, and the walls feature mischievous monkey lamps that seem to invite patrons to partake in some monkey business of their own. Inspired by this quirky detail, the monkey sipping a cocktail became the centerpiece for the Blue Room brand identity, which also recalls the scroll graphic treatments traditionally used on the labels of fine spirits.