harbor country
The Harbor Country brand
celebrates the Sunset Coast
Nestled on the shores of Lake Michigan’s Sunset Coast, Harbor Country consists of eight charming townships with a reputation as a great weekend destination. This beautiful stretch of coastline features pristine sandy beaches and offers a multitude of outdoor activities, as well as great dining and shopping. When we were asked to create a new logo to represent Harbor Country, we delivered an icon inspired by the area’s magical sunsets. The new brand identity includes a system to identify a variety of municipal departments, a revamped visitor website, an advertising campaign to promote tourism, and all sorts of branded merchandise.
![](https://solidbranding.com/wp-content/uploads/2023/04/HC-PENNANT-SUNSET.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/harbor-country-brand-design-welcome-wall-scaled.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/Harbor-Country-Branding-1-scaled.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/HC-GLASS-SIGNAGE-v2-scaled.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/HC-VISITOR-WALL-SIGN-v1-scaled.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/Harbor-Country-Branding-2-scaled.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/HC-POST-BANNER-v1-scaled.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/HC-AD-4.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/HC-AD-3.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/HC-AD-2.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/HC-AD-1.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/Harbor-Country-Branding-3-scaled.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/Harbor-Country-Branding-4-scaled.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/Harbor-Country-Branding-5-scaled.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/Harbor-Country-Branding-6-scaled.jpg)
![](https://solidbranding.com/wp-content/uploads/2023/04/Harbor-Country-Branding-7-scaled.jpg)