The Harbor Country brand
celebrates the Sunset Coast
Nestled on the shores of Lake Michigan’s Sunset Coast, Harbor Country consists of eight charming townships with a reputation as a great weekend destination. This beautiful stretch of coastline features pristine sandy beaches and offers a multitude of outdoor activities, as well as great dining and shopping. When we were asked to create a new logo to represent Harbor Country, we delivered an icon inspired by the area’s magical sunsets. The new brand identity includes a system to identify a variety of municipal departments, a revamped visitor website, an advertising campaign to promote tourism, and all sorts of branded merchandise.