During his career, Ted has worked at several advertising and branding agencies, including a stint as a Creative Director at Liquid Agency in San Jose, where he worked closely with Alfredo Muccino.
His client experience includes many large global companies such as Alcatel/Lucent, Apple, Aveda, Cisco, McAfee, Microsoft, Norton, Plantronics, Rambus, and others. He has made it a point to also work with local businesses and arts institutions to help change the landscape of Santa Cruz, the community in which he works and lives. He has done branding and design work for RW Garcia, Martinelli’s, Purple Frost Genetics, Santa Cruz Works, The Arts Council of Santa Cruz, The Santa Cruz Design & Innovation Center, and the Santa Cruz Museum of Art and History.

In his spare time he is often a guest instructor at local high-schools and community colleges – sharing his knowledge of photography and design and inspiring young students with his passion for the industry.

Ted has many awards to his credit including an EDDY Excellence Award, seven Addy awards from the American Advertising Federation / Silicon valley, and others.

Ted is also the principal of Studio Holladay, a boutique design firm based in Santa Cruz, CA.