Solid Branding wins big at the 2019 ADDY’s
WE RECEIVED THE MOST AWARDS IN THE BRANDING CATEGORIES
The announcement of the winners in the annual ADDY Awards/Silicon Valley
competition is a highly anticipated event for the valley’s marketing and branding
community. We are thrilled to report that this year Solid Branding walked away
with the largest number of awards in the logo design and brand identity
categories, cementing our standing as one of Silicon Valley’s most regarded
brand agencies. “We are honored and humbled” said Alfredo Muccino, the
Founder and Executive Creative Director of Solid Branding.
WE RECEIVED THREE GOLD ADDY AWARDS
One in the Logo Design category, and two in the Brand Identity category
GOLD ADDY AWARD: WAVE LOGO DESIGN
The Wave Computing logo received a Gold ADDY in the logo design category. “We’re very
excited about the rebrand that Solid designed for us, and we’re particularly proud that our new logo is considered one of the best in Silicon Valley”, said Lee Flanagin, SVP and Chief Business Officer at Wave Computing, one of the fastest growing companies in the field of Artificial Intelligence.
GOLD ADDY AWARD: MISSION BRAND IDENTITY
Mission, a managed services and consulting company for Amazon Web Services (AWS) was
born from the merger of Reliam, Stratalux and G2 Tech Group. Andy Jolls, Mission’s CMO
said: “We thank Solid Branding for its superb work in helping debut the Mission brand
identity to such acclaim, and congratulate the agency on its well-deserved award wins
from the American Advertising Federation/Silicon Valley.”
GOLD ADDY AWARD: NECTAR BRAND IDENTITY
Solid received a third Gold ADDY for the Nectar brand identity. Nectar is a Swiss company
revolutionizing the wealth management industry thanks to Artificial Intelligence. The
company was originally called ETOPS and Solid was hired to rename it and develop the
brand strategy and brand identity. We received this note from Peter Spannagle who was
Head of Design for Etops and selected Solid to work on the rebrand: “Working between
Silicon Valley and Switzerland was challenging. But the results speak for themselves.
Kudos to Alfredo and the entire Solid team”
SOLID WINS FOUR SILVER ADDY’S
Three in the Logo Category and two in the Brand Identity category
The logos we designed for Nectar, and Mission were also recognized with Silver ADDY
awards, and so was the brand identity program for Wave Computing. Additionally, Solid
received another Silver ADDY award for the brand identity we designed for Maurice
Outdoors. Based in Chicago, Maurice Outdoors is the largest family-operated distributor of
fishing tackle, shooting sports accessories, and other out-door athletic goods in the world.
SOLID WINS A SILVER ADDY AWARD WITH WEBENERTIA
The Mission website design is also a winner
As part of the comprehensive rebranding program for Mission, Solid was also tasked with
designing their new website. We delivered the work in collaboration with our Strategic
Partners, Webenertia. Steve Ohanians, our Director of Digital Experience has been a
Strategic Partner since we founded Solid, and was the lead behind the development of the
site. “We always enjoy collaborating with the talented folks at Solid. We’re very proud of the work we do together, and we’re excited that the Mission website was singled out for a Silver ADDY in the extremely competitive Website Design Category” said Steve Ohanians, “We also enjoyed collaborating with Lawrence Orleck, who was the Senior Director of Creative at Mission during the project and highly influenced the design solution for the site”.
