ZISHER
An InfoSec
company
like no other
An InfoSec
company
like no other
Zisher asked us to reimagine their brand in time for RSA26, the biggest security gathering in the world. In a matter of a couple of months we delivered a comprehensive rebranding initiative that is helping Zisher stand out as a company unlike any other in the InfoSec industry.
Zisher asked us to reimagine their brand in time for RSA26, the biggest security gathering in the world. In a matter of a couple of months we delivered a comprehensive rebranding initiative that is helping Zisher stand out as a company unlike any other in the InfoSec industry.
CHALLENGE
RSA was barely a couple of months away when Zisher, a fast growing information security services company, asked us to reimagine their brand and help them make a splash at the world’s largest cybersecurity conference. A project of this nature can take months of research and analytics, strategy and messaging, design explorations, brand assets production, and campaign development. Doing all of this in a matter of weeks was definitely a challenge.
SOLUTION
We leveraged AI to accelerate the evaluation of the marketplace dynamics, the competitive landscape and the target audience’s key pain points – then validated our findings with our client, and identified the company’s most relevant differentiators. Next, we created prototypes of specific deliverables to visualize how the strategy would come to life with sample headlines and visuals. The combination of AI and rapid prototyping greatly compressed the decision making process, enabling us to move forward faster.
DELIVERABLES
RESULTS
The Zisher team was all smiles when they shared the compliments they received at RSA, and told us that the rebrand was helping transform how the company was perceived. We were happy to hear that the new tagline, “InfoSec Actualized”, is helping prospects understand Zisher’s commitment to turn security insights into operational reality – while the new identity is helping Zisher be perceived as a polished and technically sophisticated company.
BRAND DESIGN
When brand identity
becomes storytelling
We think a brand identity is an opportunity to make the brand story come to life. For Zisher, the core strategic idea was that with no VC funding, no vendor allegiances and no tool commissions, Zisher offers a level of neutrality and impartiality that is unprecedented in the industry. This insight led us to the universally recognized symbol of protection, defense, and security: a shield. In the center of the shield we featured an icon that references both the mathematical “not equal” sign, while also representing the letter “Z”. Combined, these two elements make up a unique and sophisticated icon that captures the concept of a company “unlike any other in the InfoSec industry”.
BRAND MARKETING
Marketing that gets results,
by design
Marketing that gets
results, by design
For launch, we developed a phase-one website to introduce Zisher’s services and clearly articulate its value proposition. To promote the new brand we used email and an integrated social media campaign that leveraged a 300+ page Field Guide as a high-value lead magnet. These relatively simple initiatives were enough to build Zisher’s visibility, credibility, and momentum – resulting in business opportunities that had previously been out of reach.
LAUNCH CAMPAIGN / OOH
Brands in billboards may
appear larger than they are
Brands in billboards
may
appear larger
than they are
Billboards create a large-scale physical presence that is difficult to ignore. Unlike digital ads that can be skipped or blocked, OOH placements occupy real-world space and command attention through size, repetition, and location. They can make brands appear larger, more established, and more credible. We planned to place them strategically near Moscone Center, for maximum visibility of RSA attendees, making the messages feel more timely, relevant, and connected to the target audience Zisher wanted to influence. Unfortunately, timing and budgets made it unrealistic to execute the program, but – hey – there’s always next year!
Getting your startup off the ground?
We can help you build an agile brand.
We work with startups to build branding programs designed to help raise capital, attract the right talent and build awareness with potential partners and customers. We help articulate the strategic positioning and messaging that establishes differentiation and preference for our client’s brands – and we also develop compelling brand identities that are polished and memorable.
