QURRENT
Accelerating growth
with AI agents
Qurrent is a Silicon Valley startup developing innovative AI agent solutions that enable businesses to enjoy immediate productivity gains and unprecedented growth acceleration. Solid developed the Brand Strategy, Brand Design and Brand Marketing tools that have helped the young company raise capital and capture the attention of companies in a wide range of industries.
BRAND STRATEGY FRAMEWORK
Working closely with our client, we crafted a strategic framework based on the notion that Qurrent enables businesses to accelerate their growth by delivering powerful custom AI agent solutions at unprecedented speed. Along with the Brand Platform, we also delivered a robust Brand Messaging document – which gave the company a playbook for consistent communication across all its brand touchpoints and marketing efforts. The Brand Strategy Framework provided the strategic foundation upon which we built the Brand Identity and the Brand Marketing tools.
WORDMARK AND ICON
We designed the Qurrent icon as a monogram built with a circular ring and a solid circle, combined in perfect harmony and balance, creating a symbol that is minimalist and memorable. The concept was inspired by the elegant engineering behind Qurrent’s solutions. The Qurrent wordmark utilizes a custom font – further conveying Qurrent’s passion for innovation, precision and efficiency.
BRAND IDENTITY ASSETS
The new Brand Identity assets for Qurrent included a primary and secondary color palette and a font in a variety of weights. We also assembled a library of conceptual images that worked harmoniously with the color palette, and we built a library of icons to illustrate a wide variety of business concepts. Lastly, we delivered a full set of guidelines that provided the company with usage standards enabling consistency across all brand touchpoints.
ENVIRONMENTAL GRAPHICS
When we completed the Qurrent brand design, the company was not ready to move into a new office – however we wanted to provide them for a vision of what the brand could look like when applied to environmental branding – so we created these renderings to illustrate a few potential exterior and interior signage applications.
MARKETING ASSETS
The brand refresh project for Qurrent included a broad spectrum of marketing assets, including their launch website, business cards and marketing literature. Additionally, we developed a conceptual advertising campaign that included renderings for billboards as well as social media ads – all using images from their photo library as well as headlines based on the new messaging platform.
