The banking industry is undergoing a massive transformation, and The Provident Bank – which was founded in 1828 – wants to keep up. To better serve its customers, The Provident Bank is embracing innovative technologies, but realized that their branding was no longer relevant. So, the bank hired Solid to deliver a comprehensive rebranding program. Over a period of a few months, we crafted a new positioning strategy, developed a scalable messaging platform, and reimagined their visual identity system ensuring that the bank could feel confident in the knowledge that its brand is ready for the future.