Slice

Sometimes innovation
comes with a sharp edge

Besides being the Founder / Executive Creative Director of Solid Branding, Alfredo Muccino is also the Brand Architect for Slice – a growing company making innovative products that cut, trim, chop, and slice. Under Alfredo’s direction, Slice has worked with star designers like Karim Rashid, Michael Graves, Yves Behar, and Scot Herbst to develop new products that bring delight and safety to everyday cutting tasks. The box cutter featured here was designed by Alfredo Muccino and Scot Herbst and has been praised as one of the most innovative products in its category – bringing a new level of style and safety to the industry.

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Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.

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Meet Kyle, our newest Strategic Partner.

Meet Kyle, our newest Strategic Partner.

Kyle Krajewski joins Solid Branding as Director of Brand Growth, bringing with him a sincere passion for results.

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