Velodyne’s headphones are designed by Marta Hall, who is not only the President of the company, but also a multi-talented sculptor who has been awarded commissions for several large public works in cities across the US. We met with Marta and quickly discovered that we shared the idea that packaging design is not just about containing the product, it’s an opportunity to contribute to the brand experience. As part of the project, we also evolved the company’s logo and implemented small changes that made a big difference.