Alfredo Muccino has been the Brand Architect for Olive Media from its founding, providing brand design leadership across product design, brand identity, positioning strategy, packaging, retail merchandising, advertising, website, and more. The latest of these collaborations is the Olive ONE, an innovative all-in-one HD music player designed by Scot Herbst. Olive’s products have won the hearts of music lovers, critics, as well as design buffs – and have received many prestigious awards from international music and design organizations.