A11FL

Designing the identity for
a new brand of football

It’s not every day a pro football league starts up from scratch. So, when the A11Football League asked us to help them launch their new brand, we were more than excited. The rules are different in “A-11” because all eleven players on offense are eligible to receive the ball. Even if you don’t follow football, you can imagine the challenge we faced: creating a new brand within an iconic American tradition.

NOTE: Please note that this work was delivered under Alfredo Muccino’s leadership while he was the Chief Creative Officer at Liquid Agency.

Other Articles

Rebrands create real value for Private Equity firms

Rebrands create real value for Private Equity firms

Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.

Read more
Meet Kyle, our newest Strategic Partner.

Meet Kyle, our newest Strategic Partner.

Kyle Krajewski joins Solid Branding as Director of Brand Growth, bringing with him a sincere passion for results.

Read more
AI helps us deliver branding more efficiently than ever

AI helps us deliver branding more efficiently than ever

At Solid, we’re not concerned that AI will replace the value of actual human experience or the smarts and creativity that we bring to our work.

Read more
  • Want to build your brand value?

    We help companies define their positioning strategies, craft compelling brand storytelling, execute brand communications, and deliver public relations programs that build awareness, differentiation and preference. Let’s discuss your business objectives and see how we could help you achieve them.

    info@solidbranding.com

  • Scroll to Top

    Want to stand out
    from the rest?

    Launching a new brand or need a brand refresh? We can help you generate interest, establish differentiation and create preference over the alternatives. Submit this form, and we will get back to you to discuss your objectives.