CUSHMAN & WAKEFIELD
Post merger, a real estate giant
gets a brand refresh
Post merger, a real estate giant gets a brand refresh
Cushman & Wakefield merged with DTZ and the two combined companies became one of the largest real estate services firms on the planet. They decided to keep the iconic Cushman & Wakefield name, and we were hired to evolve the brand identity. We considered the rich legacies of both organizations and created a new logo that reflects a forward thinking, highly sophisticated global company that is an admired leader in its industry.