Cristian Montegu​

Director of Brand Development /
Strategic Partner​

An accomplished and respected branding expert, Cristian Montegu brings his substantial experience in brand strategy and brand design to Solid’s clients.

He is based in Santiago, Chile, and has worked collaboratively with Alfredo Muccino on branding projects for companies across the globe, including McAfee, Nectar, Tunerfish, Orica, and others.

When he is not leading teams on major branding initiatives for Solid clients, he is busy running MagiaLiquid, one of the most respected agencies in Chile.

Cristian is a past President of Chile Diseño, the national association for design in Chile and he is a professor at Adolfo Ibañez University in Santiago.

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Other Articles

The power of WAM: Interview with Edgar Baum

June 11, 2025

The power of WAM: Interview with Edgar Baum

How focusing on the Winnable Addressable Market can optimize the effectiveness of branding and marketing investments

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NonLinear: the new book by Kevin Bethune

February 17, 2025

NonLinear: the new book by Kevin Bethune

Kevin Bethune shares his thoughts about the role of design, the importance of diversity and being a Black designer in corporate America.

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Rebrands create real value for Private Equity firms

February 6, 2025

Rebrands create real value for Private Equity firms

Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.

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