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June 11, 2025
The power of WAM: Interview with Edgar Baum
How focusing on the Winnable Addressable Market can optimize the effectiveness of branding and marketing investments
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February 17, 2025
NonLinear: the new book by Kevin Bethune
Kevin Bethune shares his thoughts about the role of design, the importance of diversity and being a Black designer in corporate America.
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February 6, 2025
Rebrands create real value for Private Equity firms
Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.
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