Meet the new McAfee
Over 450 million people trust McAfee to protect what matters most.
McAfee trusted us with their rebrand.
Better insights
Nectar Financial is reimagining wealth management with AI.
We helped reimagine their brand.
The heroes of AI
The Wave Computing rebrand celebrates
the data scientists shaping our future.
Mission accomplished!
We delivered a new identity for this fast growing
cloud services company, at rocket speed.
Who we are
Started by Alfredo Muccino, a creative director and brand strategist with a reputation for award-winning work, Solid is a next generation agency delivering brand strategy, brand design and brand marketing solutions. Our agile agency model is built on an extensive network of highly talented strategic and creative professionals who work collaboratively with clients worldwide to meet their business objectives.
What we do
We help companies launch new brands, revitalize existing brands, and manage transitions due to mergers, acquisitions and divestitures. We deliver strategic branding initiatives that include naming, logos, packaging, websites, videos, environmental and event design, product design, advertising, and much more. Ultimately, we aim to build awareness, differentiation and preference for our client’s brands.
Our services
BRAND
STRATEGY
Brand Insights
Brand Positioning
Brand Platform
Brand Architecture
Brand Messaging
Brand Manifesto
BRAND
DESIGN
Naming
Logos & Wordmarks
Brand Guidelines
Environmental Design
Industrial Design
Packaging Systems
Retail Design
BRAND
MARKETING
Web Experiences
Digital Marketing
Motion Graphics
POP / Retail Marketing
Experiential Marketing
Advertising Campaigns
Tradeshows & Events
Featured work
HOLLYWOOD PALLADIUM
Restoring the brand of a legendary Hollywood music venue.
THE BLUE ROOM
A cocktail bar where patrons conduct their monkey business in style.
HARBOR COUNTRY
A brand that celebrates the magical Lake Michigan Sunset Coast.
VALRAVN CAPITAL
Valravn capital is ready to take off with its new brand identity.
ESPERANTO
A Silicon Valley AI pioneer gets a brand as elegant as their technology.
BOOKKEEP
Accounting automation gets a smarter brand.
Recent articles
The Brand Platform: the key to strategic brand building
Let us introduce you to the brand strategy framework that becomes the foundation for successful brand building.
Read moreOur favorite branding projects of 2023
Take a look at the many branding and rebranding projects we delivered over the last 12 months.
Read moreI got to build brands at the epicenter of innovation
Alfredo Muccino shares how being in Silicon Valley at precisely the right moment in history shaped his career.
Read moreAlfredo Muccino
speaks at TEDx
Alfredo Muccino speaks at TEDx
The government of Chile invited Alfredo Muccino to travel to Santiago for Chile’s very first Conference on Entrepreneurship and Innovation. There, Alfredo had the opportunity to deliver a talk at TEDxPatagonia and participate in a private meeting with the President of the Republic to discuss how Silicon Valley innovation could transform the country of Chile.
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Let's connect
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