In 1923 Maurice Olshansky escaped from Russia and started a pushcart business selling sporting gear on the streets of Chicago. Today, Maurice Outdoors is the largest family-operated distributor of outdoor athletic goods in the world. We redesigned the logo and brand identity to evoke water, mountains and outdoor activities, while also serving as an iconic monogram for the company.
February 17, 2025
Kevin Bethune shares his thoughts about the role of design, the importance of diversity and being a Black designer in corporate America.
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February 6, 2025
Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.
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January 31, 2025
Kyle Krajewski joins Solid Branding as Director of Brand Growth, bringing with him a sincere passion for results.
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