In 1923 Maurice Olshansky escaped from Russia and started a pushcart business selling sporting gear on the streets of Chicago. Today, Maurice Outdoors is the largest family-operated distributor of outdoor athletic goods in the world. We redesigned the logo and brand identity to evoke water, mountains and outdoor activities, while also serving as an iconic monogram for the company.
June 11, 2025
How focusing on the Winnable Addressable Market can optimize the effectiveness of branding and marketing investments
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February 17, 2025
Kevin Bethune shares his thoughts about the role of design, the importance of diversity and being a Black designer in corporate America.
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February 6, 2025
Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.
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