Solid_Branding-Yana_Nigen-Bio

Yana Nigen​

Director of Brand Experience /
Strategic Partner​

Originally from Riga, Latvia, Yana considers herself a true New Yorker, and started her career at The Bank of New York. She was on the marketing and employee comms team during the merger with Mellon Corp. and played a pivotal role in merging the two cultures into what became BNY Mellon.

Later, Yana worked at Mount Sinai Health Systems, where she was responsible for the creative and technical teams delivering a major site redesign and launch.

Her versatility and marketing experience helped her become the CMO at Axelon / JobDiva – two global firms in the staffing services industry. As CMO she was responsible for all marketing and branding initiatives and managed teams and agencies across the world.

Yana received the Editor’s Choice Women in IT Award Nomination and Woman of the Year Golden Bridge Award in 2019.
As an active Forbes contributor, Yana writes about future of work, AI and automation, Corporation Social Responsibility (CSR), and workforce development.

Yana holds a Bachelor’s in Film from Brooklyn College, and a Master’s in Finance from Mercy College.

Other Articles

NonLinear: the new book by Kevin Bethune

NonLinear: the new book by Kevin Bethune

Kevin Bethune shares his thoughts about the role of design, the importance of diversity and being a Black designer in corporate America.

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Rebrands create real value for Private Equity firms

Rebrands create real value for Private Equity firms

Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.

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Meet Kyle, our newest Strategic Partner.

Meet Kyle, our newest Strategic Partner.

Kyle Krajewski joins Solid Branding as Director of Brand Growth, bringing with him a sincere passion for results.

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