Scot Herbst

Director of Product Design /
Strategic Partner

Scot leads the Product Design practice at Solid and helps our clients build coveted brands by designing award-winning products.

An extremely well-respected designer, Scot is passionate about creating products that foster a deep human connection. He has been collaborating with Alfredo Muccino for many years on projects for clients that include Wave, Slice, Neato Robotics, Olive Media, Pulse Health, Lenovo and other brands.

His work has been granted numerous awards from RedDot, IDEA, GOOD DESIGN, and Edison – and has also garnered important recognition in the press. In 2018, two of Scot’s projects were included in TIME Magazine’s Top 25 Best Inventions list. Additionally, the Norton Core product which he designed was featured on the cover of WIRED Magazine’s 2018 Top Gear issue.

His own products, under the KAIKU label, have been selected for the New York Museum of Modern Arts curated retail collection of which the Zen Wagon was awarded a “Product of the Year” distinction in 2010.

Scot is also one of the partners of Herbst Produkt – a growing product design firm in Chicago and Silicon Valley.

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This cannabis brand gets high marks for great design

This cannabis brand gets high marks for great design

Ted Holladay, our Strategic Partner / Director of Brand Design knows how to take branding to a higher level.

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How Five Lakes got an award-winning brand make over

How Five Lakes got an award-winning brand make over

Take a peek behind the scenes at how Solid gave this fast growing services company a complete brand refresh.

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San Jose Jazz will soon have a new website

San Jose Jazz will soon have a new website

Solid Branding has been working closely with the team at San Jose Jazz to deliver an improved website experience.

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