Scot Herbst

Director of Product Design /
Strategic Partner

Scot leads the Product Design practice at Solid and helps our clients build coveted brands by designing award-winning products.

An extremely well-respected designer, Scot is passionate about creating products that foster a deep human connection. He has been collaborating with Alfredo Muccino for many years on projects for clients that include Wave, Slice, Neato Robotics, Olive Media, Pulse Health, Lenovo and other brands.

His work has been granted numerous awards from RedDot, IDEA, GOOD DESIGN, and Edison – and has also garnered important recognition in the press. In 2018, two of Scot’s projects were included in TIME Magazine’s Top 25 Best Inventions list. Additionally, the Norton Core product which he designed was featured on the cover of WIRED Magazine’s 2018 Top Gear issue.

His own products, under the KAIKU label, have been selected for the New York Museum of Modern Arts curated retail collection of which the Zen Wagon was awarded a “Product of the Year” distinction in 2010.

Scot is also one of the partners of Herbst Produkt – a growing product design firm in Chicago and Silicon Valley.

Other Articles

NonLinear: the new book by Kevin Bethune

NonLinear: the new book by Kevin Bethune

Kevin Bethune shares his thoughts about the role of design, the importance of diversity and being a Black designer in corporate America.

Read more
Rebrands create real value for Private Equity firms

Rebrands create real value for Private Equity firms

Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.

Read more
Meet Kyle, our newest Strategic Partner.

Meet Kyle, our newest Strategic Partner.

Kyle Krajewski joins Solid Branding as Director of Brand Growth, bringing with him a sincere passion for results.

Read more
  • Want to build your brand value?

    We help companies define their positioning strategies, craft compelling brand storytelling, execute brand communications, and deliver public relations programs that build awareness, differentiation and preference. Let’s discuss your business objectives and see how we could help you achieve them.

    info@solidbranding.com

  • Scroll to Top

    Want to stand out
    from the rest?

    Launching a new brand or need a brand refresh? We can help you generate interest, establish differentiation and create preference over the alternatives. Submit this form, and we will get back to you to discuss your objectives.