News

How focusing on the Winnable Addressable Market can optimize the effectiveness of branding and marketing investments

Kevin Bethune shares his thoughts about the role of design, the importance of diversity and being a Black designer in corporate America.

Rebranding isn’t just a marketing exercise—it’s a financial growth strategy that can unlock value, drive revenue, and improve exit outcomes.

Kyle Krajewski joins Solid Branding as Director of Brand Growth, bringing with him a sincere passion for results.

At Solid, we’re not concerned that AI will replace the value of actual human experience or the smarts and creativity that we bring to our work.