Hello. We’re the folks of Solid Branding.

Ted Holladay

Ted Holladay

Director of Brand Design /
Strategic Partner

A voracious autodidact, Ted has channeled his interest and natural talent in photography, arts and design into a very successful career as a branding professional that started when he taught himself how to work on a Mac the year after it was introduced.

During his career, Ted has worked at several advertising and branding agencies, including a stint as a Creative Director at Liquid Agency in San Jose, where he worked closely with Alfredo Muccino.

Ted has worked on branding projects for many large global companies such as Alcatel/Lucent, Apple, Aveda, Cisco, McAfee, Microsoft, Norton, Plantronics, Rambus, and others.

Ted has made it a point to also work with local businesses and arts institutions to help change the landscape of Santa Cruz, the community in which he works and lives. He has done branding and design work for RW Garcia, Martinelli’s, Purple Frost Genetics, Santa Cruz Works, The Arts Council of Santa Cruz, The Santa Cruz Design & Innovation Center, and the Santa Cruz Museum of Art and History.

Because contributing back to his community has always been important to Ted, you’ll often find him being a guest instructor at local high-schools and community colleges – sharing his knowledge of photography and design and inspiring young students with his passion for the industry.

Ted has many awards to his credit including an EDDY Excellence Award, seven Addy awards from the American Advertising Federation / Silicon valley, and others.

In addition to being one of our talented Strategic Partners, Ted is also the principal of Studio Holladay, a boutique design firm he has run for the last 13 years.