Director of Brand Storytelling /
Arun is an award-winning writer with a reputation for transformative brand ideas that increase engagement, change behavior and boost business for blue-chip and challenger brands across the category spectrum.
At Solid he works collaboratively with our clients, strategists and creative directors to develop fresh storytelling ideas, write smart headlines and text, and in the end, he makes sure that our clients’ communications are clear, engaging and effective.
He’s also the founding partner of The Lucy Collective, a startup advertising agency built around diversity and inclusion. Arun’s passionate belief is that for brands to connect better with a rapidly diversifying population of America, it’s essential that their storytelling is created by a diverse team of people.
Arun has worked with some of the world’s most respected ad agencies, including TBWA/Chiat Day, BBDO, Mullen-Lowe Profero, KBS, McGarryBowen, Ogilvy, Y&R, McCann, Dentsu.
His client experience includes Amex, Dell, Kmart, International Paper, McAfee, Mercedes Benz, Volvo, Absolut, Diet Coke, Sprite, Goldman Sachs, Kleenex, Delta Airlines, Castrol.
Arun’s work has been recognized by the One Show, Cannes, Art Directors Club, The Effies, and is in the permanent collection at MOMA.