PACKAGING AND IDENTITY FOR VELODYNE.

The latest line of Velodyne headphones were designed by Marta Hall, who is not only the President of Velodyne, but also a multi-talented sculptor who has been commissioned to do large public works in cities across the US. We met with Marta, and discovered that we shared the idea that packaging design is not just about containing the product, it’s an opportunity to contribute to the brand experience. As part of the project we also evolved the company’s logo, making small changes that made a big difference.

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NOTE:

Please note that this work was delivered under Alfredo Muccino’s leadership while he was the Chief Creative Officer at Liquid Agency.