INNOVATION WITH A SHARP EDGE.

Besides being the CEO / Executive Creative Director of Solid Branding, Alfredo Muccino is also the Brand Architect for Slice – a small company making innovative products that cut, trim, chop and slice. Under Alfredo’s direction, Slice has been working with star designers like Karim Rashid, Michael Graves, Yves Behar and Scot Herbst to develop new products that bring a sense of delight to everyday tasks. The box cutter featured here was designed by Alfredo Muccino and Scot Herbst, and has been praised as one of the most innovative products in its category – bringing a new level of style and safety to the industry.

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