Aviat Networks was once known as Harris-Stratex a multibillion networking company. As a result of a divestiture and a shift in business focus, the company needed to reposition itself. We developed a new brand strategy, a new name and designed a completely new brand
identity system and visual style. Today, Aviat’s new brand identity has been successfully implemented worldwide across a multitude of touchpoints – including its corporate headquarters, website and all of its marketing materials.
Please note that this work was delivered under Alfredo Muccino’s leadership while he was the Chief Creative Officer at Liquid Agency.