Transforming a global
networking technology brand
Transforming a global networking technology brand
Aviat Networks, a multibillion-dollar networking company, was once known as Harris-Stratex. As a result of a divestiture and a shift in business focus, the company needed to reposition itself. We developed a new brand strategy, a new name, and designed a completely new brand identity system and visual style. Today, Aviat’s new brand identity has been successfully implemented worldwide across a multitude of touchpoints – including its corporate headquarters, website, and all of its marketing materials.
NOTE: Please note that this work was delivered under Alfredo Muccino’s leadership while he was the Chief Creative Officer at Liquid Agency.