Aviat

Transforming a global
networking technology brand

Aviat Networks, a multibillion-dollar networking company, was once known as Harris-Stratex. As a result of a divestiture and a shift in business focus, the company needed to reposition itself. We developed a new brand strategy, a new name, and designed a completely new brand identity system and visual style. Today, Aviat’s new brand identity has been successfully implemented worldwide across a multitude of touchpoints – including its corporate headquarters, website, and all of its marketing materials.

NOTE: Please note that this work was delivered under Alfredo Muccino’s leadership while he was the Chief Creative Officer at Liquid Agency.

Other Articles

This cannabis brand gets high marks for great design

This cannabis brand gets high marks for great design

Ted Holladay, our Strategic Partner / Director of Brand Design knows how to take branding to a higher level.

Read more
How Five Lakes got an award-winning brand make over

How Five Lakes got an award-winning brand make over

Take a peek behind the scenes at how Solid gave this fast growing services company a complete brand refresh.

Read more
San Jose Jazz will soon have a new website

San Jose Jazz will soon have a new website

Solid Branding has been working closely with the team at San Jose Jazz to deliver an improved website experience.

Read more
  • Want to build your brand value?

    We help companies define their positioning strategies, craft compelling brand storytelling, execute brand communications, and deliver public relations programs that build awareness, differentiation and preference. Let’s discuss your business objectives and see how we could help you achieve them.

    info@solidbranding.com

  • Scroll to Top

    Want to stand out
    from the rest?

    Launching a new brand or need a brand refresh? We can help you generate interest, establish differentiation and create preference over the alternatives. Submit this form, and we will get back to you to discuss your objectives.