It’s not every day a pro football league starts up from scratch. So when the A11Football League asked us to help them launch their new brand, we were more than excited. The rules are different in “A-11”—because all eleven players on offense are eligible to receive the ball. Even if you don’t follow football you can imagine the challenge we faced: creating a new brand within an iconic American tradition. Strategically we opted to develop an identity that is aligned with the standards for the industry, and we’re very happy with the end result.
Please note that this work was delivered under Alfredo Muccino’s leadership while he was the Chief Creative Officer at Liquid Agency.