We are honored to announce that Alfredo Muccino, the CEO / Executive Creative Director of Solid Branding was one of the judges of the REBRAND100® Awards – the most respected global award competition for brands that have undergone substantial improvements through a brand redesign and repositioning process. Alfredo joined a panel of international business, marketing and design executives who evaluate the entries and selected the winners.
REBRAND™, a leading global resource for information on effective brand transformation, is the organization behind the REBRAND 100 Global Awards. 10 years ago, REBRAND started this annual competition to celebrate and highlight the very best work being delivered in this category across the world. There are many reasons why companies small and large consider major rebranding efforts: Competitor pressures, growth through acquisition, changing marketplace conditions, or a shift in strategic direction are all potential factors leading to considering a brand repositioning and revitalization exercise. Managing this highly complex process requires careful evaluation of existing brand equities, a considered strategic approach taking into account the competitive marketplace, and world-class design execution. That is why the REBRAND 100 Global Awards is such an important competition as only the best of the best is selected by a demanding jury and extremely strict judging criteria.
Rebrands look easy, but are far from it. It’s no small feat to navigate the delicate balance between the strengths of existing brand attributes and loyal customers with the demands our dynamic, nano-attention-span world dictates. The brands that were ultimately selected through this competition were evaluated on the basis of the strategic impact of the work considering the business conditions for the rebrand, the audience segment they needed to influence, as well as the design executions.
Founder and CEO, REBRAND™
The 2016 jury for the REBRAND 100 Global Awards included Business Leaders, Brand Strategists, Designers, and Educators from all around the globe:
EMEA Brand Strategy & Design
UK – EMEA
Partner, Managing Director and Chief Designer
Porkka & Kuutsa Oy
Chief Creative Officer
Managing Partner and Chief Executive Officer
Brandzone Consulting LLC
Executive Vice President, Chief Planning Officer
Saatchi & Saatchi Wellness
Projects Director and Associate
Professor + Coordinator of MBA Courses,
FGV- Fundação Getúlio Vargas
CEO / Executive Creative Director