Category: Design

THE REBRAND 100 AWARDS.

Alfredo Muccino was asked to be on the jury of the prestigious REBRAND 100 Awards competition to identify the best rebranding work from 2015.

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AN HONOR.

We are honored to announce that Alfredo Muccino, the CEO / Executive Creative Director of Solid Branding was one of the judges of the REBRAND100® Awards – the most respected global award competition for brands that have undergone substantial improvements through a brand redesign and repositioning process. Alfredo joined a panel of international business, marketing and design executives who evaluate the entries and selected the winners.

REBRAND 100.

REBRAND™, a leading global resource for information on effective brand transformation, is the organization behind the REBRAND 100 Global Awards. 10 years ago, REBRAND started this annual competition to celebrate and highlight the very best work being delivered in this category across the world. There are many reasons why companies small and large consider major rebranding efforts: Competitor pressures, growth through acquisition, changing marketplace conditions, or a shift in strategic direction are all potential factors leading to considering a brand repositioning and revitalization exercise. Managing this highly complex process requires careful evaluation of existing brand equities, a considered strategic approach taking into account the competitive marketplace, and world-class design execution. That is why the REBRAND 100 Global Awards is such an important competition as only the best of the best is selected by a demanding jury and extremely strict judging criteria.

THE WINNERS.

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Rebrands look easy, but are far from it. It’s no small feat to navigate the delicate balance between the strengths of existing brand attributes and loyal customers with the demands our dynamic, nano-attention-span world dictates. The brands that were ultimately selected through this competition were evaluated on the basis of the strategic impact of the work considering the business conditions for the rebrand, the audience segment they needed to influence, as well as the design executions.


“This incredible 2016 showcase of brand transformation case studies reveals the power of brands as key assets of organizations around the world. Welcome, enjoy, and please share!”

Anaezi Modu
Founder and CEO, REBRAND™


THE JUDGES.

The 2016 jury for the REBRAND 100 Global Awards included Business Leaders, Brand Strategists, Designers, and Educators from all around the globe:

face1Labaika Ashiru
EMEA Brand Strategy & Design
Kimberly-Clark
UK – EMEA

face 2Maya Karanouh
CEO/Co-Founder
TAGbrands
Lebanon

face 3Jonni Kuutsa
Partner, Managing Director and Chief Designer
Porkka & Kuutsa Oy
Finland

face 4Paul Lechleiter
Chief Creative Officer
FRCH
USA

face 5Chizor Malize
Managing Partner and Chief Executive Officer
Brandzone Consulting LLC
Nigeria

face 6Kristin Volk
Executive Vice President, Chief Planning Officer
Saatchi & Saatchi Wellness
USA

face 7Jacqueline Thng
Partner
Prophet
Hong Kong

face 8Kelvin Taylor
Projects Director and Associate
Diadem
Australia

face 9Berenice Ring
Professor + Coordinator of MBA Courses,
FGV- Fundação Getúlio Vargas
Brazil

face 10Alfredo Muccino
CEO / Executive Creative Director
Solid Branding
US