SMALL BY DESIGN.

Solid is an agency that is meant to stay small, because we don’t believe bigger is always better. Our business model leverages our extensive global network of strategic partners – experts in a variety of disciplines that range from digital to identity, from product to environmental design. Solid provides the strategic branding direction, and the teams are made up of best in class talent assembled to meet the specific needs of each assignment. This approach allows us to offer our clients award winning design solutions at a fraction of the cost of the big agencies. After all, you don’t have to be big to have big ideas.

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OUR FOCUS:
BRAND DESIGN.

We believe that good design is about solving problems through strategic thinking and creativity. At Solid we work on a variety of branding initiatives, but our focus is always the same: Build brand value through strategic design.

REBRANDING

Is your brand not as fresh as it used to be? Have you recently experienced a merger or acquisition? Is your marketplace changing – and you have not? Companies consider rebranding for a lot of reasons. Solid’s goal is to refresh your brand across all your brand touch points, making the brand relevant for employees, customers, and shareholders for years to come.

BRAND LAUNCHES

Whether you are extending an existing brand, introducing a new product or service – or even launching an entirely new company, Solid can help you. We develop strategies and comprehensive solutions designed to encourage employees and customers to embrace the new brand – by delivering compelling and relevant experiences across key brand touch points.

PRE-IPO BRANDING

Are you starting out and need to develop a brand identity system? Are you an early stage company ready to invest in building a brand? Or are you preparing for an IPO and want to put your best foot forward? We know how to work with start ups and help them quickly build brands that create impact, improve awareness, and maximize results.

TYPES OF
PROJECTS.

STRATEGY

– Research and Insights
– Brand Platform
– Brand Architecture
– Messaging Matrix
– Brand Manifesto

IDENTITY

– Naming
– Logo
– Visual Style
– Voice and Tone
– Guidelines
– Environments
– Products

DIGITAL

– Digital Strategy
– Content
– Digital Design
– Programming
– Video
– Motion Graphics

RETAIL

– Digital Strategy
– Consumer Journey
– Retail Merchandising
– Packaging Systems
– E-Commerce Solutions